Simple Keyword Research Makes Money Online
Using SEO, search engine optimization, and keyword research is a rather simple and reproducible way to start making money on the internet. Let’s look at the basics that every internet marketer worth their salt goes through.
Step 1: Dive into the psyche of your buyer
A good place to start is to think about the motivation and intent of your potential client. What are the questions that concern them? What is their desired outcome? Use these issues and questions to start doing some initial keyword research.
Buyer that are more logical and facts driven will be asking a lot of what and how questions. How do I make money online? How can internet marketing make me rich? What is the fastest way to make money? What is affiliate marketing?
Other prospects are more emotional and relational in their approach. Spontaneous and humanistic types are concerned with the experience and the results: best selling money ebook, most successful online business, internet marketing for dummies.
Think like your potential buyer Of course a person doesn’t need to be interested in business to see the benefits of making money. If you can show them a luxurious lifestyle when they buy your ebook and implement it, then success will come. Nearly all people like making easy money, not all people want to start a business. Knowing where your prospect is in the so-called buyers’ cycle is also important.
Step 2: Think broad and wide
Take your list to the Wordtracker Keyword Universe. Use it as a starting point to research specific terms, and also use the thesaurus feature. Gather a few broader terms around ‘make money online’ Make sure that they are specific enough to match your business, like start home business’, ‘work from home’ and ‘get rich quickly’ On the internet, traffic costs you money, so think quality keywords, not quantity. Now you can start adding terms and phrases to you content that match most closely with your visitors’ intent in relation to what you sell.
Step 3: Prioritize the keywords for conversion
The keywords should be prioritised by clear buying intent and not just on how much traffic it will bring. And if you have a good product with perceived buyer value those keywords will convert traffic onto sales. It’s not a bad idea to use keywords and long tail keywords phrases that have low traffic volumes but great sales conversion stats. Use a mixture of these keywords in your titles and content and you’ll have the search engines and customers very happy to visit your site. People with questions make people with answers money
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